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Downtown Planning Group Formulates Vision

During 2001-2, the Downtown Stakeholders Advisory Committee, working with City staff and consultants formulated a vision for Downtown Sunnyvale:

The vision recognizes that Sunnyvale has the opportunity to develop a downtown like those which florished in medium-sized American cities during the first half of the last century -- a place to shop, work, live, enjoy entertainment, and obtain services (including public services.) The vision also dictates that the scale should not be overpowering, but rather pedestrian friendly, warm and green.

Here are some of the supporting elements which the Downtown Stakeholders Committee discussed in formulating its vision

An enhanced, traditional downtown serving the community with a variety of destinations in a pedestrian friendly environment.

Growth

Market Niche

Promote Sunnyvale’s downtown market niche as a community-oriented downtown with a "sub regional" market potential.

Downtown Uses

Provide a wide variety of uses within Sunnyvale’s downtown to enhance its role as a traditional full-service, mixed-use downtown.

Boundaries

Establish Sunnyvale’s downtown identity within boundaries formed by Mathilda, Sunnyvale, Evelyn and El Camino.

Connectivity

Introduce pedestrian connections, including a new connection through Town Center Mall, to link together the "separate projects" into a unified downtown.

Street Character

Establish a hierarchy of tree-lined boulevards, avenues and streets that enhance pedestrian routes and create a pedestrian-friendly walking experience.

The Committee consists of 21 members representing Downtown residents, businesses, and developers.

Downtown Stakeholders Advisory Committee

Residents

• Monica Davis, Charles Street 100 Neighborhood Association
• Hilda Drawbaugh, Plaza de las Flores
• Tommy Carrig, President,
  Heritage District Neighborhood Association
• Dave Whittum, Secretary,
  Heritage District Neighborhood Association
• Joe Nadalet, S. Taaffe Street
• Fred Wiesinger, Sunset Avenue

• Donna Dewey, Donna Did It
• Loren Gerhardt, Stoddard’s Restaurant
• Chris Kendall, Yum Yum Tree
• Dennis Watson, Washington Mutual Bank
• David Luebkeman, WHL Architect & Planners
• Eric Howarth, Target
• Judy Reed, McMullen Advertising
• Janice Soutee, JC Penney Company
• Nancy Raggio, Macy’s

• Suzi Blackman, Sunnyvale Chamber of Commerce
• Joe Antuzzi, Sunnyvale Downtown Association

• Nick Gera, DAI Associates
• Andy Kasik, Arrow Realty
• John Mozart, Mozart Development
• Edward Sanchez, Murphy Square Partnership
• Jerry Schutte, American Mall Properties

Downtown Redevelopment hotline: (408) 737-4900

Public Safety Non-Emergency 24-Hour Telephone: (408) 730-7110

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